Now in Season
Nordstrom Anniversary Sale Catalog
2024
Spread across 80 pages, the 2024 Anniversary Sale catalog introduces the experiences of the namesake sale and serves as a preview for customers to get excited & add temporarily discounted fresh new arrivals to their wish list. Inspired by the liveliness of a corner grocer, the creative direction is a fresh, tongue-in-cheek celebration that makes it impossible to not add everything to your cart.
For 2024, we were tasked with a ground-up redesign and refreshed design language of the catalog program, with the goal of increasing both customer engagement and experiences through personalized content and a seamless integration with videos from content creators. Jacob Etelamaki, Creative Designer
Joo Oh, Principal Designer
Jamie Kline, Sr. Copywriter
Marcie Rouman, Sr. Managing Editor
Kim Robbins, Sr. Art Director
Nichole Deutmeyer, Creative Director
Photography by Jacq Harriet
Handletterng by Kenji Nakayama
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